Google Analytics Tracking

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1. Create a new data stream in Google Analytics

Navigate to your Google Analytics property and create a new data stream for your website. Steps:

1. Go to Admin → Data Collection and Modification → Data Streams
2. Click Add stream → Web
3. Enter your website URL and stream name
4. Click Create stream

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2. Get the Google Analytics Measurement ID

Once your data stream is created, you’ll need to copy the Measurement ID to use in GTM. Steps:

1. In the data stream settings, click on your newly created data stream
2. Copy the Measurement ID (starts with G-XXXXXXXXXX)

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3. Create Custom Event Triggers in GTM

Set up trigger for the Surface Form events you want to track in Google Analytics. Steps:

1. In GTM, go to Triggers
2. Click New → Trigger Configuration
3. Select Custom Event
4. Enter the event name as SurfaceFormSubmitEvent
5. Click Save

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4. Create Google Analytics GA4 Event Tags

Now create GA4 Event tags that will send the Surface Form events to Google Analytics. Steps:

1. In GTM, go to Tags
2. Click New → Tag Configuration
3. Select Google Analytics: GA4 Event
4. Enter your Measurement ID (from Step 2)
5. Set the Event Name
6. Under Triggering, select the trigger you created in Step 3
7. Click Save

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5. Submit and Publish Changes

1. Click Submit in GTM
2. Add a version name and description
3. Click Publish

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Testing using Google Tag Assistant

1. Install the Google Tag Assistant extension in your browser
2. Go to tagassistant.google.com
3. Click Add domain and enter your website URL > Click Connect - this will open your website in a new tab
4. Fill out and submit a Surface Form to see the events being tracked