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Make sure to implement Google Tag Manager (GTM) first before setting up Google Analytics tracking.

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1. Create a new data stream in Google Analytics

Create Data Stream Step 1
Navigate to your Google Analytics property and create a new data stream for your website. Steps:
  1. Go to Admin → Data Collection and Modification → Data Streams
  2. Click Add stream → Web
  3. Enter your website URL and stream name
  4. Click Create stream

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2. Get the Google Analytics Measurement ID

Create Data Stream Step 2
Once your data stream is created, you’ll need to copy the Measurement ID to use in GTM. Steps:
  1. In the data stream settings, click on your newly created data stream
  2. Copy the Measurement ID (starts with G-XXXXXXXXXX)

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3. Create Custom Events in Google Analytics

Before setting up triggers in GTM, you need to create custom events in Google Analytics. Steps:
Create Custom Event Step 1
  1. Go to Admin → Data Display → Events
  2. Click Create event
  3. Name the event SurfaceFormSubmitEvent (this should match the event name you’ll use in GTM)
  4. Scroll down and click View more options
Create Custom Event Step 2
Create Custom Event Step 3
  1. Under Matching conditions, remove the page_location parameter
  2. Click Save

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4. Create Custom Event Triggers in GTM

Create Custom Event Trigger Step 1
Create Custom Event Trigger Step 2
Set up trigger for the Surface Form events you want to track in Google Analytics. Steps:
  1. In GTM, go to Triggers
  2. Click New → Trigger Configuration
  3. Select Custom Event
  4. Enter the event name as SurfaceFormSubmitEvent
  5. Click Save

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5. Create Google Analytics GA4 Event Tags

Create Google Analytics GA4 Event Tags Step 1
Create Google Analytics GA4 Event Tags Step 2
Now create GA4 Event tags that will send the Surface Form events to Google Analytics. Steps:
  1. In GTM, go to Tags
  2. Click New → Tag Configuration
  3. Select Google Analytics: GA4 Event
  4. Enter your Measurement ID (from Step 2)
  5. Set the Event Name
  6. Under Triggering, select the trigger you created in Step 4
  7. Click Save

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6. Submit and Publish Changes

Submit Changes
  1. Click Submit in GTM
  2. Add a version name and description
  3. Click Publish

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Testing using Google Tag Assistant

Google Tag Assistant Step 1
  1. Install the Google Tag Assistant extension in your browser
  2. Go to tagassistant.google.com
  3. Click Add domain and enter your website URL > Click Connect - this will open your website in a new tab
  4. Fill out and submit a Surface Form to see the events being tracked