The Lead Table provides a comprehensive view of all your leads, including form submissions and website visitors. It automatically enriches and scores leads based on your Ideal Customer Profile (ICP).
Leads Table Overview

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Key Features

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Unified Lead View

See all leads in one place:
  1. Form submissions
  2. Website visitors
  3. De-anonymized leads
  4. Enriched profiles

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Automatic Enrichment

Every lead is automatically enriched with:
  1. Company information
  2. Contact details
  3. Professional background
  4. Social profiles

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Lead Scoring

Leads are automatically scored based on:
  1. ICP match
  2. Company attributes
  3. Engagement level
  4. Form completion

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Smart Filtering

Filter leads by:
  1. Score grade (A, B, C)
  2. Source
  3. Date range
  4. Company size

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Smart Actions

  1. Export leads to CSV
  2. Trigger automated workflows
  3. Send to CRM and other integrations

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Lead Sources

The Lead Table aggregates leads from multiple sources:

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1. Form Submissions

Leads who have completed any Surface Form on your website

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2. Website Visitors

De-anonymized visitors who haven’t submitted forms yet

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Available Information

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Lead Details

  1. Name and contact information
  2. Form submission data
  3. Website activity
  4. Lead score and grade

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Company Information

  1. Company name and website
  2. Employee count
  3. Revenue range
  4. Industry classification