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Script Tag

Add the following script tag inside your <head> tag. MAKE SURE TO REPLACE YOUR_SITE_ID. 
<!-- Start Surface Tag -->
<script 
    src="https://cdn.jsdelivr.net/gh/trysurface/scripts@latest/surface_tag.min.js"
    site-id="YOUR_SITE_ID"> // Replace with your site ID
</script>
<!-- End Surface Tag -->

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Where to find your site-id

Get your site-id by going to Settings > Overview
Site ID Location

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What the Surface Tag Does

The Surface Tag is a powerful tool that enables the following functionality:
  1. Embed Forms Seamlessly: Easily add Surface Forms to your platform to boost user engagement and collect valuable data.
  2. Lead De-anonymization: Track interactions to identify anonymous visitors, giving you deeper insights into who’s engaging with your forms.
  3. Form Analytics: Gather data on form submissions and user interactions to optimize performance and improve the user experience.
  4. Ad Retargeting & Conversion Tracking: Track conversions tied to your forms and re-target users who have interacted with them, maximizing your marketing ROI.
  5. Account-Based Marketing (ABM): Use data from form interactions to refine ABM strategies, focusing on key accounts for personalized marketing efforts.