Make sure to implement Google Tag Manager (GTM) first before setting up Google Ads tracking.

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1. Create a new conversion action in Google Ads

Create Conversion Action Step 1
Create Conversion Action Step 2

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2. Keep note of the Conversion ID and the Conversion Label

Conversion ID and Label

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3. Log into Google Tag Manager

Google Tag Manager Dashboard

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4. Create Custom Event Trigger with event name set to SurfaceFormSubmitEvent

Create Custom Event Trigger Step 1
Create Custom Event Trigger Step 2

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5. Configure the following tags in GTM:

  1. Conversion Linker
  2. Google Ads Conversion Tracking
Configure GTM Tags

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6. Submit all Changes

Submit Changes