Skip to main content

Overview

Surface forms emit various events that can be tracked and used with analytics platforms like Google Ads and Meta Ads. This guide covers all available events and their associated data.

Available Events

Note: The emailProvided and meetingBooked events are only emitted when the respective fields (email input or scheduler) are present in the form.

Form Started Event

Track when users begin filling out a form

Step Completion Event

Monitor individual step completions in multi-step forms

Email Provided Event

Track when users provide their email address

Meeting Booked Event

Track when users book a meeting through the form

Form Submission Event

Track when a form is successfully submitted

Form Started Event

When a user starts filling out a form, the SurfaceFormStarted event is emitted.

Step Completion Event

Each time a user completes a step in a multi-step form, the SurfaceFormStepSubmitted event is emitted.

Email Provided Event

When a user provides their email address, the SurfaceFormEmailProvided event is emitted.

Meeting Booked Event

When a user books a meeting through the form, the SurfaceFormMeetingBooked event is emitted.

Form Submission Event

When a user submits a form, the SurfaceFormSubmitEvent event is emitted.

Event Flow in Multi-Step Forms

The following diagram shows how events are emitted in a typical multi-step form: