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Add HubSpot tracking to your Surface form to track visitor behavior, identify anonymous visitors, and gain insights into how users interact with your forms.

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Step 1: Get the HubSpot Tracking Script

HubSpot settings and tracking code location
  1. Navigate to HubSpot Settings
    • In your HubSpot account, click the settings icon (⚙️) in the top navigation bar
  2. Access Tracking Code
    • In the left sidebar, look for Account Management
    • Click on Tracking Code under the Account Management section
  3. Copy the Tracking Code
    • You’ll see your HubSpot tracking code displayed in a text box
    • Copy the entire tracking script code
    • The code typically looks like: 
      <!-- Start of HubSpot Embed Code -->
<script type="text/javascript" id="hs-script-loader" async defer src="//js.hs-scripts.com/XXXXXXX.js"></script>
<!-- End of HubSpot Embed Code -->

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Step 2: Enable and Add HubSpot Tracking Script in Surface Form

  1. Open Form Settings
    • Go to your Surface form dashboard
    • Navigate to the form you want to add HubSpot tracking to
    • Click on Settings
  2. Toggle on Cookie Tracking
    Surface form HubSpot cookie tracking settings
    • In the form settings, look for Cookie Tracking section
    • Toggle on Enable Cookie Tracking to track UTMs, first landing page, and lead sources
  3. Find HubSpot Tracking Option
    • In the form settings, look for Ads / Tracking section
    • Click on HubSpot Tracking
  4. Enable and Configure Tracking
    Surface form HubSpot tracking settings
    • Toggle the Enable HubSpot tracking switch to turn it on
    • Paste the HubSpot tracking script you copied in Step 1 into the script field below
    • Click Save to apply the changes