Load Your Vault and Get Your First Agent Draft

About an hour of work that changes the output of every agent you run afterwards.

Every agent reads the Vault before it drafts anything, so what is in it decides whether you edit the output or delete it. Loading it takes about an hour.

You need a Surface environment. Vault is in the default MCP connection, so no ?tools= change is needed from an assistant.

1. Create the Vault from Your Website

The Vault Setup panel walks you through it, starting with Site scanned.

The scan builds the tree from your marketing site, so parts of it will be wrong.

2. Fix the Three Worst Claims

Open product/positioning.md first. Find the three claims you could not defend on a sales call and rewrite them into ones you could. Every agent reads this file.

3. Add What Your Website Does Not Say

Four documents, 200 words each. Do not polish them.

# sales/objections.md
The five things buyers push back on, and the answer that actually lands.
Written the way you would say it out loud, not the way a battlecard says it.

# brand/voice.md
Rules, not adjectives. "Never open on an industry statement."
"Banned: solution, leverage, seamless." "Name the customer or cut the claim."

# customers/proof.md
Named customers, real numbers, quotable lines. Nextiva: 37% more users
converted. Not "leading companies see results."

# product/icp.md
Who you sell to. And explicitly who you do not: agencies, students,
competitors doing research.

Keep to things that are true, useful, and nowhere on your public site. More ways to add documents: getting docs in.

4. Ask for a Draft

Pick something real that you would otherwise write this week.

marketing

you11:20

@SAM draft the intro for our comparison page against [competitor], using product/positioning.md and sales/objections.md

From any MCP client: "Read product/positioning.md and sales/objections.md from the Vault, then draft the intro for a comparison page against [competitor]."

5. Correct the Vault, Not the Draft

The draft will be wrong in one or two specific ways. Do not edit it.

Name the problem in one sentence

"It opened with a generic industry statement and used 'solution' twice."

Add the rule to brand/voice.md, in the app

Write the rule, not the fix.

Re-run the identical prompt

If it still breaks the rule, the rule was ambiguous. Make it more literal.

Two or three rounds is usually enough: writing in your voice.

What You Have Now

Every agent reads these files first: content, competitor, SAM.

Want a second pair of eyes on it?

Bring the Vault you built and one draft you did not like. Most fixes are three lines in brand/voice.md.

Book 30 minutes

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