Surface Tag
Website Visitor De-anonymization
Reveal anonymous website visitors with Surface’s built-in identification technology
Surface’s website de-anonymization tool helps you identify anonymous website visitors and enrich them with detailed company and contact information.
Add the Surface Tag to your website to enable visitor de-anonymization
How It Works
- Surface Tag identifies website visitors
- Matches visitors against our extensive B2B database
- Reveals visitor identity and company information
- Enriches visitor profiles with additional data
Available Information
Personal Details
- 1. Email address
- 2. Phone number
- 3. LinkedIn profile
Company Details
- 1. Employee headcount
- 2. Revenue range
Implementation
The de-anonymization feature is built into the Surface Tag. To enable it:
- Install Surface Tag on your website
- Navigate to Settings
- Enable “Website Visitor De-anonymization”
- Configure data collection preferences
Use Cases
Lead Generation
Identify potential customers before they submit forms
Account-Based Marketing
Target specific companies visiting your website
Sales Intelligence
Understand which companies are showing interest
Personalization
Customize content based on visitor profiles
Privacy & Compliance
Data Privacy
- GDPR compliant data collection
- Configurable tracking options
- Data retention controls
- Privacy-first approach
Best Practices
Implementation Tips
- 1. Install tag on all relevant pages
- 2. Configure data collection settings
- 3. Set up visitor alerts
- 4. Monitor identification rates
- 5. Integrate with your CRM