Surface’s website de-anonymization tool helps you identify anonymous website visitors and enrich them with detailed company and contact information.

Add the Surface Tag to your website to enable visitor de-anonymization

How It Works

  1. Surface Tag identifies website visitors
  2. Matches visitors against our extensive B2B database
  3. Reveals visitor identity and company information
  4. Enriches visitor profiles with additional data

Available Information

Personal Details

  1. 1. Email address
  2. 2. Phone number
  3. 3. LinkedIn profile

Company Details

  1. 1. Employee headcount
  2. 2. Revenue range

Implementation

The de-anonymization feature is built into the Surface Tag. To enable it:

  1. Install Surface Tag on your website
  2. Navigate to Settings
  3. Enable “Website Visitor De-anonymization”
  4. Configure data collection preferences

Use Cases

Lead Generation

Identify potential customers before they submit forms

Account-Based Marketing

Target specific companies visiting your website

Sales Intelligence

Understand which companies are showing interest

Personalization

Customize content based on visitor profiles

Privacy & Compliance

Data Privacy

  • GDPR compliant data collection
  • Configurable tracking options
  • Data retention controls
  • Privacy-first approach

Best Practices

Implementation Tips

  1. 1. Install tag on all relevant pages
  2. 2. Configure data collection settings
  3. 3. Set up visitor alerts
  4. 4. Monitor identification rates
  5. 5. Integrate with your CRM