Surface Forms includes powerful built-in enrichment capabilities that automatically enhance your form submissions with detailed company and contact information from our extensive B2B database.

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How It Works

When a visitor submits a form, Surface Forms automatically:
  1. Identifies the company and contact based on submitted information
  2. Enriches the submission with verified data from our database
  3. Delivers the complete profile to your connected destinations

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Available Enrichment Data

Company Data

  1. 1. Company Name
  2. 2. Industry
  3. 3. Employee Count
  4. 4. Revenue Range
  5. 5. Technologies Used
  6. 6. Funding Information
  7. 7. Social Media Profiles
  8. 8. Company Location

Contact Data

  1. 1. Full Name
  2. 2. Job Title
  3. 3. Department
  4. 4. Seniority Level
  5. 5. Email Format
  6. 6. Social Profiles
  7. 7. Work History
  8. 8. Location

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Enabling Enrichment

  1. Navigate to your form settings
  2. Select the “Enrichment” tab
  3. Toggle “Enable Built-in Enrichment”
  4. Choose which data points to enrich
  5. Save your settings

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Enrichment Methods

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Real-time Enrichment

Data is enriched immediately upon form submission:

  1. 1. Instant enrichment during form submission
  2. 2. No additional wait time for the user
  3. 3. Perfect for time-sensitive workflows
  4. 4. Requires minimal form fields to identify the company

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Background Enrichment

Enrichment happens after submission:

  1. 1. Enrichment happens after form submission
  2. 2. No impact on form submission speed
  3. 3. Better for detailed enrichment needs
  4. 4. Works well with partial information

Flow Builder

Learn how to route leads based on enriched data

Form Builder

Design forms optimized for enrichment