The Surface Tag is a lightweight JavaScript snippet that powers Surface Forms functionality on your website. It enables advanced features like visitor identification, form analytics, and conversion tracking without additional configuration.

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Key Capabilities

Form Embedding

Seamlessly embed Surface Forms with a single script tag to enable intelligent form experiences.

Lead De-anonymization

Identify anonymous website visitors and track their interactions, providing deeper insights into your form engagement.

Form Analytics

Track form submissions, user interactions, and conversion metrics to optimize performance and improve user experience.

Ad Retargeting

Enable conversion tracking and retarget users who have interacted with your forms to maximize marketing ROI.

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How It Works

  1. Add the Surface Tag to your website
  2. Tag automatically initializes and connects to Surface
  3. Forms are loaded and tracked automatically
  4. Visitor data is collected and processed
  5. Analytics and insights become available in your dashboard

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Implementation

Add the Surface Tag to your website by including this script in your HTML:

<!-- Start Surface Tag -->
<script src="https://cdn.jsdelivr.net/gh/trysurface/scripts@latest/surface_tag.min.js"></script>
<!-- End Surface Tag -->

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Best Practices

Implementation Tips

  1. 1. Add tag to all pages where forms appear
  2. 2. Place tag in the <head> section when possible
  3. 3. Verify tag installation using our checker tool
  4. 4. Monitor tag performance regularly
  5. 5. Keep tag updated to latest version

Implementation

Learn how to install the Surface Tag on your site