The Surface Tag is a lightweight JavaScript snippet that powers Surface Forms functionality on your website. It enables advanced features like visitor identification, form analytics, and conversion tracking without additional configuration.

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Key Capabilities

Form Embedding

Add intelligent forms to your site with a single line of code.

Lead De-anonymization

Identify anonymous visitors and track their form interactions.

Form Analytics

Track submissions and interactions to optimize form performance.

Ad Retargeting

Retarget form visitors to maximize marketing conversions.

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Implementation

Add the Surface Tag to your website by including this script in your HTML:
Check out the How to Get Site ID page to get your site ID.
<!-- Start Surface Tag -->
<script 
    src="https://cdn.jsdelivr.net/gh/trysurface/scripts@latest/surface_tag.min.js"
    siteId="YOUR_SITE_ID"> // Replace with your site ID
</script>
<!-- End Surface Tag -->