Skip to main content
The Lead Table provides a comprehensive view of all your leads, including form submissions and website visitors. It automatically enriches and scores leads based on your Ideal Customer Profile (ICP).

​
Key Features

Unified Lead View

See all leads in one place:
  1. 1. Form submissions
  2. 2. Website visitors
  3. 3. De-anonymized leads
  4. 4. Enriched profiles

Automatic Enrichment

Every lead is automatically enriched with:
  1. 1. Company information
  2. 2. Contact details
  3. 3. Professional background
  4. 4. Social profiles

Lead Scoring

Leads are automatically scored based on:
  1. 1. ICP match
  2. 2. Company attributes
  3. 3. Engagement level
  4. 4. Form completion

Smart Filtering

Filter leads by:
  1. 1. Score grade (A, B, C)
  2. 2. Source
  3. 3. Date range
  4. 4. Company size

Smart Actions

  1. 1. Export leads to CSV
  2. 2. Trigger automated workflows
  3. 3. Send to CRM and other integrations

​
Lead Sources

The Lead Table aggregates leads from multiple sources:

Form Submissions

Leads who have completed any Surface Form on your website

Website Visitors

De-anonymized visitors who haven’t submitted forms yet

​
Available Information

Lead Details

  1. 1. Name and contact information
  2. 2. Form submission data
  3. 3. Website activity
  4. 4. Lead score and grade

Company Information

  1. 1. Company name and website
  2. 2. Employee count
  3. 3. Revenue range
  4. 4. Industry classification

Lead Scoring

Learn how leads are automatically scored

Website De-anonymization

Understand how visitors are identified

Lead Enrichment

Learn about our enrichment capabilities