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Overview

Surface forms emit various events that can be tracked and used with analytics platforms like Google Ads and Meta Ads. This guide covers all available events and their associated data.

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Available Events

Form Started Event

Track when users begin filling out a form

Step Completion Event

Monitor individual step completions in multi-step forms

Form Submission Event

Track when a form is successfully submitted

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1. SurfaceFormStarted

When a user starts filling out a form, the SurfaceFormStarted event is emitted.

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2. SurfaceFormStepSubmitted

Each time a user completes a step in a multi-step form, the SurfaceFormStepSubmitted event is emitted.
Note: The SurfaceFormStepSubmitted emits value of emailProvided and meetingBooked in metadata when the respective fields (email input or scheduler) are present in the form.
{
  "emailProvided": true,
  "meetingBooked": true
}

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3. SurfaceFormSubmitEvent

When a user submits a form, the SurfaceFormSubmitEvent event is emitted.

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Event Flow in Multi-Step Forms

The following diagram shows how events are emitted in a typical multi-step form: