Campaign Agents
Turn buyer evidence into campaigns that convert: one agent system that gathers proof, plans the work, drafts it, and measures what it produced.
A campaign in Surface is an audience, a message, a piece of work, and a measured outcome. Campaign Agents carry it from evidence to published.
Evidence
Read closed-won calls, CRM opportunities, ICP accounts and support tickets. Extract the claims buyers actually make, with the source behind each one. → Evidence
Plan
Pick the claims worth a campaign, the audience to aim them at, and the outcome that will count as success.
Draft
Write it against your Vault, so it uses your positioning, your proof and your voice. → Content agent
Review
Every draft stops for a human. Approve, request changes, or edit and re-review. → Review and publish
Measure
Traffic, AI traffic sources, leads and meetings attach back to the page that produced them. → Traffic analytics
The last three steps are things you drive in the app: the Competitor Agent and Artifacts screens, and Traffic Analytics. The first two are planning, done with your FDE rather than on a screen. See Evidence.
The Agents
| Agent | What it does |
|---|---|
| Evidence | Turns closed-won calls, opportunities, ICP accounts and tickets into cited claims worth a campaign |
| Content | Drafts the piece from the Vault and the claim you picked |
| Competitor | Watches the competitors you name and tells you what changed and why it matters |
Content is one agent inside Campaign Agents, not a separate product. If you are looking for "Content & SEO Agents" from the website's Product menu, it is the content agent on this page.
What It Does Not Do
- It does not publish on its own. Everything material parks behind a review step.
- It does not check its own proof. A claim carries the source it came from so a reviewer can go back to it, but nothing in the pipeline verifies that a number in a draft is true.
- It is not a scheduler. Publishing, scheduling and the asset library live in the CMS; the agent writes into it.
Run a campaign against your own evidence
Bring one closed-won call and your CRM. We will work through the claims in them with you and pick the three worth a campaign.