# Quickstart You need a Surface environment and admin access to your site's ``. One script in ``, on every page. Traffic, funnel, attribution and AI referral data all come from it. ```html ``` Your site ID is in **Settings → Overview**. Per-platform instructions for Webflow, Framer, WordPress, Next.js, React and Unbounce are on [Surface Tag](/platform/traffic/surface-tag). Serve the tag from [your own domain](/platform/traffic/custom-domains) so ad blockers and Safari's cookie policy stop treating it as third-party. **Forms → New form**. Ask for an email and one qualifying question, nothing else. Publish. The [Form builder](/platform/forms/builder) covers steps, question types and logic. Pick a mode and paste the snippet. Inline is the default. Popup and slideover open from a button. The input-field trigger turns an email box you already have into the first step of a Surface form. ```html ``` Every mode is on [Embedding](/platform/forms/embedding). Fill your own form once with a real work email. It appears under **Leads** with company, industry and headcount filled in, and an AI lead score. Row there but enrichment empty? The email was a free provider. [Enrichment](/platform/leads/enrichment) resolves companies, not inboxes. Add one workflow: post to Slack, create a HubSpot contact, or fire a webhook. [Workflows](/platform/forms/workflows) · [Integrations](/platform/integrations) ## You Now Have [#you-now-have] * Every visit and AI referral in [Traffic analytics](/platform/traffic/analytics). * One enriched, scored row per person in the [Lead Data Layer](/platform/leads). * Page views → form views → starts → completions → qualified → meetings in the [Conversion funnel](/platform/traffic/conversion-funnel). ## Next Steps [#next-steps] Crawl your own site to fill the knowledge base agents write from. Leads land where your reps already work. Find out what ChatGPT says about you today.