# Conversion Funnel





Four stages, filtered to one landing page or all of them.

```plain text
Form Starts    ->  Submissions            ->  Qualifications             ->  Meetings
                   Form Completed             Qualified Responses            Meetings Booked
                   Partial Submission         Disqualified Responses         Meetings Not Booked
```

Each stage splits into the branch that continued and the branch that did not,
so the Sankey shows where the volume actually goes.

<Frame caption="The four stages, with per-landing-page detail underneath.">
    <img alt="The conversion funnel" src="__img0" />
</Frame>

## What Each Drop Means [#what-each-drop-means]

| Drop                                 | Usual cause                                          | Where to look                                                        |
| ------------------------------------ | ---------------------------------------------------- | -------------------------------------------------------------------- |
| **Form starts → partial submission** | Too many fields, or one field people refuse          | Drop-off by step in [form analytics](/platform/forms/analytics)      |
| **Completed → disqualified**         | Wrong traffic, not a bad form. A targeting problem   | [Scoring](/platform/lead-agents/scoring), [ICP](/platform/leads/icp) |
| **Qualified → meetings not booked**  | Routing or scheduling friction, or a follow-up delay | [Intelligent Scheduling](/platform/scheduling/overview)              |

The step before form starts, everything that happens between a page view and
somebody beginning the form, lives on
[traffic analytics](/platform/traffic/analytics): site page views, site
visitors, form viewed, started, completed, high quality leads, meetings, all on
one denominator.

## Qualified, and High Quality [#qualified-and-high-quality]

The funnel here splits on **qualified** and **disqualified** responses, which is
the form's own verdict. "High quality" on the traffic overview is a different
cut: it counts leads above the high-quality threshold, which is a slider you set
yourself. Set it from your own distribution, or the number is arbitrary. See
[setting a threshold](/platform/lead-agents/scoring#setting-a-threshold).

## Per URL [#per-url]

The per-landing-page view is the one to act on. The aggregate only tells you
that the site converts. Per URL tells you which page carries it, and the **Lead
Source Analytics** table underneath breaks out total leads, lead sessions,
partial submissions, forms completed and meetings booked for each.

```
get_conversion_funnel { "url": "/pricing", "dateRange": { "from": "...", "to": "..." } }
```

## Two Mistakes to Avoid [#two-mistakes-to-avoid]

**Optimising the biggest drop.** The largest gap is usually the one furthest
from a buying decision, full of people who were never going to convert.
Optimise the drop with the most *qualified* volume behind it.

**Comparing periods with different traffic mixes.** A campaign that doubles
top-of-funnel traffic lowers every downstream rate while raising every
downstream count. Read counts and rates together, always.

<Tip>
  *"@SAM which landing pages convert visitors into meetings best?"* returns the
  per-URL funnel, period over period. See the
  [prompt library](/platform/sam/prompts).
</Tip>