# AI Visibility





AI Visibility measures whether your brand appears in the answer, per prompt and
per model.

<Frame caption="Visibility score, competitor visibility and the per-model split, over one month.">
    <img alt="The AI Visibility dashboard" src="__img0" />
</Frame>

<Steps>
  <Step title="Track the questions buyers ask">
    Prompts grouped by category and topic cluster, not keywords.
    → [Tracked prompts](/platform/ai-visibility/tracked-prompts)
  </Step>

  <Step title="Measure every answer">
    A scan runs your tracked prompts and records who was mentioned and which
    sources the answer used.
    → [Reading the score](/platform/ai-visibility/reading-the-score)
  </Step>

  <Step title="Find the gaps">
    Prompts where a competitor is cited and you are not, and the domains doing
    the citing. → [Cited sources](/platform/ai-visibility/cited-sources)
  </Step>

  <Step title="Act on them">
    Turn the best gaps into campaign work, then re-measure the same prompts.
    → [Acting on gaps](/platform/ai-visibility/acting-on-gaps)
  </Step>
</Steps>

## Profiles [#profiles]

Everything hangs off a [profile](/concepts#profile): a tracked site, its
positioning, its competitor set, its topics, and the prompts tracked against it.
Teams usually keep one, and add another only for a genuinely separate brand.

## What Gets Measured [#what-gets-measured]

The dashboard leads with visibility score, content coverage, total mentions,
competitors tracked and prompts tested.

| Metric                    | Question it answers                                                                  |
| ------------------------- | ------------------------------------------------------------------------------------ |
| **Visibility score**      | Across tracked prompts, how often are you in the answer?                             |
| **Content coverage**      | How much of the tracked prompt set do you have material addressing?                  |
| **Total mentions**        | How many times you were mentioned over the period                                    |
| **Competitor visibility** | A visibility percentage for each competitor you track, side by side                  |
| **Per-model breakdown**   | ChatGPT, Gemini, Perplexity and Claude, scored separately. In practice they disagree |
| **Cited sources**         | Which domains the models cited when they answered                                    |

## Where the Traffic Shows Up [#where-the-traffic-shows-up]

AI Visibility tells you whether you appear in the answer.
[Traffic Intelligence](/platform/traffic/analytics) tells you who clicked
through, tagged by engine rather than lumped into direct.

<Cta title="Get a visibility report for your domain" href="https://www.withsurface.com/platform/ai-visibility" label="Get a free report">
  Your score, your competitors', and the gaps, before you talk to anyone.
</Cta>